National Lacrosse League

Challenge
The 9-team National Lacrosse League needed a cost-effective way to publish highlights to their website and promote the league using social media outlets.

Solution

• Using the LiveCut Editor to clip up to 4 games simultaneously as the games happen.
• SnappyTV LiveCapture DVR used to record all game video which is pushed through LiveStream.
• SnappyTV playlists are embedded on NLL.com and shared on the league's Facebook Fan Page and Twitter accounts.
• League uses SnappyTV game recordings for internal league disciplinary reviews of player conduct.

Results

• 248,565 Total Views for clips created throughout the season to date.
• 70 games run through the SnappyTV system, including playoffs.

ABC News

Challenge
ABC News wanted to find new ways to engage with viewers, increase loyalty and establish their brand as the go-to source for Political coverage.

Solution

• Used the LiveCut Editor to clip highlights and add them to coverage in live tweets and live blogs.
• ABC News Talent and other official Twitter accounts selectively retweeted highlights to their followers.
• LiveFans Playlist embedded on ABCNews.com to ensure all playback happened on their site.

Results

• 44% of total views happened in the first 4 hours, during and after the event - a time period when clips were traditionally unavailable.
• 2.98% click-through rate on tune-in banners driving traffic to the ABCNews.com live stream.

FOX Broadcasting

Challenge
FOX Broadcasting needed to engage their viewers at a deeper level, get their content into fan's social streams, and ultimately drive tune-in while generating buzz around their established shows.f

Solution

• Regular promotion of clips to engaged fans via their Facebook Fan pages for Family Guy and Bones.
• Posted top user-generated highlights to Facebook and Twitter the day after the broadcast to drive traffic for Full Episode VOD viewing on Fox.com and maintain buzz about the previous episode.

Results

• 750,000+ cumulative views over 12 episodes.
• 35,000+ click-throughs to Fox.com to watch full episodes generated from shared clips.

Tennis Channel

Challenge
With exclusive windowed broadcast rights to the French Open and plans to stream five courts simultaneously, the Tennis Channel needed to increase awareness of their coverage to drive tune-in.

Solution

• Adding a "Snap" button to their web player allowed viewers to create personalized highlights and easily share them on Facebook and Twitter.
• Provided daily highlights for viewers to watch the best moments and share them on Facebook and Twitter.

Results

• 1.9 million cumulative views over 10 days.
• User-generated snaps featured on blogs and websites, including multiple placements on the Yahoo! homepage.

National Basketball Association (NBA)

Challenge
The NBA wanted a way to publish clips to social media while games were still happening and encourage live tune-in. Their previous solution required 3+ hour turnaround for clips to be created and published meaning games were over once the content could be shared.

Solution

• Used the LiveCut Editor to create clips in real-time and publish to social media.
• Posted highlights to NBA Facebook and Twitter profiles, allowing fans to watch and share highlights as the games air live.
• Due to rights restrictions, content had to be solely viewed on NBA.com. SnappyTV provided a solution to achieve this full NBA brand integration.

Results

• Reduced time required to push clips to web and social channels from 24 hours to 3 minutes.
• LiveCut Editor's ease of use enabled PR and Marketing teams to make and share clips without having to involve editors.

March Madness: NCAA Men's Basketball Tournament

Challenge
Turner Sports wanted a new way to engage fans and promote social sharing around the NCAA® Tournament and their March Madness™ Live Experience.

Solution

• Tightly integrated, fan-generated highlights with sharing to Facebook and Twitter within the March Madness Live Experience.
• LiveCut Editor's Social Volume™ integration enabled editors to map clips to the moments fans were tweeting about during each game.
• Sold sponsorship around clip creation and viewing to monetize clips and drive incremental revenue.

Results

• Facebook application installed on NCAA Men's Basketball Page for seamless integration. All clips shared to Facebook and Twitter drove traffic back to the Fan Page.
• LiveCut Editor's Social Volume integration enabled editors to create clips at the moments where fans were tweeting the most about each game.

FOX Sports Prep Zone

Challenge
FOX Sports was looking for ways to promote its Prep Zone High School Sports brand, drive awareness of programming, and increase the audience for their live streams.

Solution

• Social producers used the LiveCut Editor to create instant highlights that were included in live tweets and Facebook posts.
• SnappyTV Pages™ were used to aggregate clips, providing users with a single place to consume Prep Zone content.
• Fans able to text to get highlights on mobile phones using and integration between Phizzle and SnappyTV's HTML5 mobile site.
• Sold sponsorship around highlight viewing to monetize clips and drive incremental revenue.

Results

• What started in 2 regions spread quickly to include more than half of the FSN groups by the end of the fall season.
• Over 1.75 million cumulative views of Prep Zone highlights over the first 6 months of the project.