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News
Latest News and Notes By and About SnappyTV
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May 23, 2013 Twitter Amplify Will Bring Sponsored Video Clips to Your Feed Dubbed "Twitter Amplify," the product allows media brands and their advertising partners to promote television clips on Twitter — think a 5 or 10-second replay from a basketball game accompanied by a short commercial from Ford, or a weather forecast from The Weather Channel followed by an ad for a restaurant chain. READ MORE |
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May 17, 2013 Twitter Teams With NBA to Stream Basketball Replay Videos Twitter Inc. has teamed with the National Basketball Association to stream video clips of game highlights as the blogging service expands beyond 140-character status updates ahead of a possible initial public offering. READ MORE |
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March 19, 2013 Meet SnappyTV, the startup behind Twitter's March Madness video strategy When you log on to Twitter during March Madness starting this week, you probably won't be thinking much beyond the state of your bracket. But if you happen to notice video replays showing up in your feed, they'll be coming from the technology platform built by SnappyTV, the little startup at the heart of Twitter's video advertising strategy during one of the biggest sporting events of the year. READ MORE |
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March 19, 2013 Business Matters: What the Music Business Can Learn From March Madness This highlight from Thursday's North Carolina AT&T vs. Liberty game has a quick Coca-Cola pre-roll ad followed by a brief highlight -- it's absolutely perfect for Twitter. A company called SnappyTV provides the underlying technology that delivers the highlight. The company's technology is used by broadcast and sports networks to share clips via social networks. The lesson: March Madness has delivered a great combination of entertainment, social media and advertising. READ MORE |
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March 19, 2013 Twitter Bringing Instant Video Replays to March Madness The video delivery is a partnership between Turner Broadcasting, which is carrying the tournament on TV, Twitter and the startup Snappy TV, which will handle the tech side. AT&T and Coke Zero are sponsors for the videos. The arrangement will allow fans to follow the tournament as never before from their computers, smartphones or tablets. READ MORE |
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March 18, 2013 Twitter to tip off instant replays for March Madness "Instant replay plays to Twitter's strength of news in real time and on mobile," says Glenn Brown, director of promoted content and partnerships at Twitter, which is partnering with Turner Broadcasting. A third party, Silicon Valley-based SnappyTV, is supplying the underlying technology to deliver 15-second video highlights. Consumers can follow @marchmadness for video. READ MORE |
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January 29, 2013 SnappyTV Reaches Milestone for Real Time Video Distribution; Customers Can Now Reach Largest Possible Audience for Instant Video Highlights SnappyTV "Audience Network" Enables Instant Video Syndication Across Multiple Platforms, Increasing Tune-in and Audience Engagement for Live Sports and Events. READ MORE |
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December 17, 2012 Pac-12 Enterprises Selects SnappyTV's Live, Cloud-Based Editing and Publishing Platform for Pac-12 Digital Platforms Pac-12 Enterprises, the new content and multiplatform media company of the Pac-12 Conference, has chosen SnappyTV, the leading live cloud-based social video publishing and distribution platform, to enable Pac-12 Digital platforms with innovative content sharing capabilities of Pac-12 video content via their cloud-based editing and publishing platform, it was announced today. READ MORE |
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October 22, 2012 Follow the Presidential Debate tonight through the Twitter Ecosystem If you visit CNN's homepage to watch the live debate broadcast, you can create video clips of your favorite debate moments and share them directly on Twitter, thanks to their partnership with Twitter ecosystem company SnappyTV. Anyone can view these video clips directly within a Tweet, thanks to Twitter cards. By sharing segments of the debate in real time, you can drive discussion around the moments that matter most to you. READ MORE |
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October 16, 2012 CNN's Alex Wellen shows of Clip-and-Share for tonight's debate on TV Alex's demo also got some airtime on The Colbert Report: |
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October 16, 2012 The way to tweet live TV: SnappyTV If you use live video streaming like UStream or Justin.tv you'll want to check out SnappyTV. It lets you point to important things in video WHILE it's going on and then you can tweet those things out. Techcrunch was using this during Techcrunch Disrupt and it's awesome. CNN will use this tonight during the debates. |
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October 12, 2012 How CNN and SnappyTV created social TV producers for the debates Debate season is in full force and social TV continues to define viewers reactions to these broadcasted spectacles. In our preview of the first election we wrote about CNN allowing viewers to become live TV producers by giving viewers the opportunity to clip and share their favorite moments in real-time. SnappyTV is the social TV technology platform that has made this possible for both the first presidential debate and tonight's veep debate. READ MORE |
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October 11, 2012 CNN.com Launches Time-Shifting & Sharing Tool with SnappyTV for Presidential Debates The first presidential debate between President Obama and Mitt Romney last night broke Twitter records - thanks in part to a big yellow bird. READ MORE |
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October 4, 2012 Infographic: Presidential Debate, Big Bird Break Twitter Records The first presidential debate between President Obama and Mitt Romney last night broke Twitter records - thanks in part to a big yellow bird. READ MORE |
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October 4, 2012 Bloomberg News: What were the hottest social media moments in the presidential debate? @snappyTV's @mfolgs weighs in. |
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October 3, 2012 Create viral moments from debate CNN's Brianna Keilar shows you how to use CNN's Clip and Share technology to share viral moments from the debate. |
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July 24, 2012 SnappyTV Launches Self-Serve Platform, Lets Anyone Create Events And Share Real-time Video Clips Social video startup SnappyTV launched last year with a platform for making clips of live videos and then sharing them on social networks. Now it's moving beyond custom implementations and launching a platform that will allow any video publisher to enable real-time clipping and social sharing of those videos on Facebook and Twitter. READ MORE |
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July 24, 2012 SnappyTV's Award-Winning Video Editing and Social Media Publishing Tools Now Available to Anyone via New Self-Service Solutions SnappyTV, the leading live cloud and social video publishing and distribution platform, today announced that its award-winning live video editing and social media publishing tools are available immediately to anyone through three new self-service options -- delivering enterprise-grade video tools at a breakthrough price. READ MORE |
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June 28, 2012 Livestation: Keeping Live Video News "Fresh" by Time Shifting on the Web Livestation, an aggregation site for linnear satellite and cable news channels, has introduced a means to "time shift" viewing in a sort of DVR-type scenario, explains Lippe Oosterhof of the London-based company. READ MORE |
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June 19, 2012 SnappyTV launches 'VTweets' to make video more social Remember SnappyTV, the exciting social TV startup that won the award at the first Social TV Summit? The San Francisco based company is growing their advanced editing tools, and it recently announced "VTweets" — the ability to bridge the live video you capture on their platform with tweets. The two major features of VTweets include the ability to instantly select tweets to be highlighted at the appropriate moments within a SnappyTV playlist and the ability to embed playlists within web mobile and second screen environments. READ MORE |
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June 12, 2012 New SnappyTV Feature Instantly Links Tweets to Related Video Clips Dubbed 'VTweets,' the new feature allows companies to further leverage their video content through Twitter playlists that highlight what specific users or groups of users are saying about specific moments during a streaming event or broadcast program. READ MORE An example VTweet playlist: |
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May 29, 2012 2012 MTV Movie Awards to Debut First-Ever Social Voting Cateogry "Best Hero" with Real-Time Results One initiative, the Twitter Tracker will measure social buzz on Twitter and provide an eye-popping visualization of the popularity of the show's various moments in a moving timeline. Fans will be able to click on individual moments to see how many tweets per minute the moment is generating, read a sampling of tweets, and share images of the moment across their social graph. Sprint is the presenting sponsor of the BEST HERO category and the Twitter Tracker in partnership with Stamen Design and SnappyTV. READ MORE  Click to Experience the MTV Movie Awards Tweet Tracker |
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May 23, 2012 SnappyTV CEO, Mike Folgner, Interviewed on TechCrunch TV |
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May 17, 2012 SnappyTV's Real-time Video Technology Helps Net Turner Sports an Emmy for Coverage of PGA Championship Live Enabled by the SnappyTV technology, Turner Sports' unique coverage of the PGA Championship was chosen as the top winner out of a category that also included: MLB.com At Bat 11; NBA League Pass; NFL Sunday Ticket Experience; and March Madness On Demand. READ MORE Watch an Example Clip (Uses Smart Embed for playback on PGA.com due to rights restrictions): |
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March 21, 2012 FOX Sports North Tests Interactive TV with "Scan for Highlight" Feature For the first known time during a live sporting event, FOX Sports North successfully posted a QR code on the TV screen as part of a live telecast. The QR code was shown multiple times throughout FOX Sports North's coverage of the WCHA Final Five tournament. READ MORE |
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March 16, 2012 Ball State Students Drive Social Arena for March Madness Live The first weekend of March Madness is the buzz of the sports world, and in the social-media landscape. Its exciting — and sometimes controversial — moments lend themselves perfectly to the "OMG did you see that?!?" Twitter/Facebook dialogue. To capitalize on this, Turner Sports has made social media a major piece of its revamped March Madness Live platform. And the brains and brawn of it all is tucked away in a classroom in Eastern Indiana. READ MORE |
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March 14, 2012 NCAA® March Madness® Video Gets Loud with Social Volume™ and Clip Sharing Powered by SnappyTV If you didn’t know the NCAA Tournament was about to start, you soon will as rabid fans tweet and post by the millions as their teams fight for a place in the Final Four. For the first time, you can see what everyone on Twitter and Facebook are screaming about with Social Volume, powered by SnappyTV. READ MORE |
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March 13, 2012 Where to watch March Madness 2012 live online It’s that time of the year again: March Madness is starting today, and once again, many of the games will be shown while most of us are at the office. READ MORE |
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March 12, 2012 Turner gets help on social front Turner has expanded its partnership with San Francisco-based technology outfit SnappyTV to allow users to easily grab and share clips of action from the tournament in near-real time. The video clips, up to 15 seconds in length, can then be easily sent to personal blogs, other websites, Twitter and Facebook. READ MORE |
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March 12, 2012 NCAA.com gears up for most social March Madness yet College basketball and March Madness have always been a platform for massive fan participation. With so many high-profile games that always end up being so captivating, a more mature social TV ecosystem is going to provide fans even more ways to chat about the games and connect with their favorite teams. Turner Sports recently announced a list of new digital tools that they're launching for this year. READ MORE |
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January 24, 2012 Watch And Share The State Of The Union, Thanks to SnappyTV If you’re watching President Obama’s State of the Union tonight, startup SnappyTV has a cool way for you to share your favorite clips with your friends — and we’re including it in this post. READ MORE Watch an example clip: |
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January 23, 2012 SnappyTV Set to Debut Socially-Connected, Cloud-Based Live Video Editor During 2012 State of the Union Address SnappyTV has created the web’s first cloud-based, live video editing tool that allows content owners and their fans to instantly publish highlight clips from live content to the web in a rights friendly way. It allows broadcasters, media and other rights approved users to instantly create clips of live TV and web streams, as they air, and share them on Facebook, Twitter, blogs and other social media outlets in real-time. READ MORE |
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January 20, 2012 SnappyTV Unveils Live Video Editor During State of the Union The online video world got its first look at SnappyTV during the 2011 State of the Union Address. One year later, SnappyTV is using the 2012 Address to test and promote its new Pro Editor, which works with a cloud-based DVR. READ MORE |
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January 20, 2012 SnappyTV launches 'Pro Editor' in time for State of the Union SnappyTV is one of the social TV startups that make you excited about the evolution of social TV. The startup that won "Best Idea" at the first Social TV Summit just announced that they are launching a new "Pro Editor" for bloggers to debut during the State of the Union Address this Tuesday at 9pm ET. The San Francisco-based startup is out to conquer an important issue that faces everyone sharing content around social TV. "Do you ever notice that when you see something great on TV everyone talks about it on Twitter, but it takes hours or longer for that clip to show up online?" Ever since Kanye West interrupted Taylor Swift and YouTube lawyers raced to take down the clips, social TV lovers have been waiting for a solution. READ MORE |
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January 20, 2012 SnappyTV Set to Debut Socially-Connected, Cloud-Based Live Video Editor During 2012 State of the Union Address When President Obama takes the podium on Tuesday, January 24th at 9:00 p.m. ET to deliver his 2012 State of the Union Address, anyone across the country can, for the first time, clip a video of any moment from the speech to tweet, post or embed in their blog. READ MORE |
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November 17, 2011 What you may have missed at the Social TV Summit One of the most impressive demonstrations: SnappyTV's Mike Folgs live-edited a clip of his own in-progress presentation from the live stream and shared it on Twitter. "I believe this is the first time that anyone has ever tweeted himself, tweeting himself," he said. The screen at the event, which was showing Folgs' screen, went into an infinite feedback loop. READ MORE |
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October 15, 2011 Fox Sports West in full 'Zone' coverage What started out as a significant undertaking to expand coverage of high school football in Wisconsin has helped revolutionize broadcasting of the sport this season in Southern California. Already at the forefront of coverage of regular season, playoff and state bowl championship games, Fox Sports West decided that one football game every Friday wasn't enough for diehard fans to view. READ MORE Watch an example clip: |
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September 7, 2011 Sharing The PBS NewsHour is Now a 'Snap' We've been testing a product called SnappyTV for a few months now, and would like to open it up to a larger audience for testing: you. Snappy allows you to clip any highlight from a tv program and share that instantly across social networks. READ MORE See how PBS NewsHour uses SnappyTV: |
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August 19, 2011 Interview with SnappyTV CEO, Mike Folgner I recently had the pleasure of interviewing Mike Folgner, Founder of SnappyTV and winner of “Best Social Idea” at the Social TV Summit. I asked him questions about the company and his views on the future of Social TV. READ MORE |
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August 10, 2011 Following The PGA Championship Users can take advantage of a number of features including chatting via Facebook or Twitter, simulated course flyovers, a look at the leaderboard, and perhaps the Coup de grâce, by taking advantage of the Snap-And-Share function, viewers can create their own highlights. The technology is powered by SnappyTV.com, and it’s pretty damn cool. READ MORE |
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August 10, 2011 PGA Championship 2011: How To Follow Every Stroke Online There will also be an interactive 360-degree camera to explore the entire course, and a pretty cool feature that could allow the PGA’s best moments to go viral: Fans will be able to screen-capture select moments of the tournament through a special live editor, then share these on Facebook and Twitter — something made possible through cooperation with SnappyTV. READ MORE |
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August 10, 2011 PGA Championship 2011: How To Follow Every Stroke Online While watching the championship events on PGA.com or TNT, viewers can "snap" coverage and share their own instant highlights on Facebook and Twitter. Turner Sports and the PGA partnered with SnappyTV to provide this service. READ MORE |
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August 8, 2011 SnappyTV Partners with the PGA, Delivers Snap and Shoot Video SnappyTV partnered with Turner Sports and PGA.com this weekend to deliver "snap and shoot" service for Sunday's PGA championship. While not completely new, SnappyTV is still building awareness about what it offers. The company partners with TV providers and gives viewers a way to capture and share video that was just broadcast. READ MORE |
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August 8, 2011 93rd PGA Championship Tees Off Social TV Programming Allowing Fans to Share Instant Highlights Powered by SnappyTV From Tiger Woods’ return to Rory McIlroy looking for a major repeat, golf fans can snap live tv clips of the 93rd PGA Championship and instantly share on Twitter and Facebook in real time powerd by SnappyTV, the first rights-friendly resource for sharing live television clips via your social networks. READ MORE |
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July 21, 2011 SnappyTV wins Best Social TV Idea Out of 10 companies that pitched the crowd at the Social TV Summit — with just two-minute demos — SnappyTV won the award for the best social TV idea. READ MORE See the annoucement: |
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July 18, 2011 Share Instant Highlights on Social Networks from Social TV Summit with SnappyTV Capture and share instant personal highlights of the Social TV Summit as industry executives explore impact of social media on tv and video, to post on social networks, blogs or news outlets in real time with SnappyTV, the first rights-friendly resource for sharing live television clips via your social networks. READ MORE |
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July 6, 2011 Share Live TV Clips from Obama's Twitter Town Hall in Real Time with SnappyTV While President Obama is answering your questions on the economy and jobs via the live webcast from the White House today at 2 p.m. EST, capture any moment live of the show and instantly share on Twitter, Facebook and your blog or news outlet in real time with SnappyTV, the first rights-friendly resource for sharing live television clips via social networks. READ MORE Watch President Obama respond to a question from Speaker of the House John Boehner: |
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June 9, 2011 SnappyTV CEO, Mike Folgner, Presents at the Paley Center for New Media |
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May 23, 2011 Tennis Channel Partners With SnappyTV To Let Viewers Share Clips Tennis Channel has partnered with S.F.-based technology firm SnappyTV to conduct an experiment on viewer sharing of video clips from the channel's coverage of the French Open. Viewers watching the tournament can share up to a minute of footage they just saw live with anyone else by going to SnappyTV.com, with clips then sent to personal blogs, user-chosen websites, Twitter or Facebook. READ MORE |
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April 28, 2011 How To Curate Your TV Watching This ingenious little app for the iPhone and web allows you to clip up to 20 seconds of a show and send it to Facebook or Twitter. You can also grab embed code, which presumably means Tumblr and other curation tools are game, too. READ MORE |
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April 7, 2011 Fox, NBCU test clip-sharing service SnappyTV fills a missing link -- literally and figuratively -- in the social-media conversation around TV shows by enabling viewers to couple their micro-commentary with video relevant to what they just watched live. READ MORE |
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April 7, 2011 SnappyTV Lets You Tune-In To TV Shows And Share Video Clips Online Today, a new player is throwing its hat in the ring, but adding a new twist—the ability to share clips of video from television shows. SnappyTV is a social tune in platform that lets consumers clip video while they are watching and send to their Facebook and Twitter friends. READ MORE |
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