We work with organizations of all sizes including leading media companies to provide innovative solutions that drive tune in, generate buzz, and contribute to their bottom line.
CUSTOMER CASE STUDIES
FOX Broadcasting - Case Study
FOX Broadcasting needed to engage their viewers at a deeper level, get their content into fan's social streams, and ultimately drive tune-in while generating buzz around their established shows.
Regular promotion of clips to engaged fans via their Facebook Fan pages for Family Guy and Bones.
Posted top user-generated highlights to Facebook and Twitter the day after the broadcast to drive traffic for Full Episode VOD viewing on Fox.com and maintain buzz about the previous episode.
750,000+ cumulative views over 12 episodes.
35,000+ click-throughs to Fox.com to watch full episodes generated from shared clips.
March Madness - Case Study
Turner Sports wanted a new way to engage fans and promote social sharing around the NCAA® Tournament and their March Madness™ Live Experience.
Tightly integrated, fan-generated highlights with sharing to Facebook and Twitter within the March Madness Live Experience.
LiveCut Editor's Social Volume™ integration enabled editors to map clips to the moments fans were tweeting about during each game.
Sold sponsorship around clip creation and viewing to monetize clips and drive incremental revenue.
Facebook application installed on NCAA Men's Basketball Page for seamless integration. All clips shared to Facebook and Twitter drove traffic back to the Fan Page.
LiveCut Editor's Social Volume integration enabled editors to create clips at the moments where fans were tweeting the most about each game.
ABC News - Case Study
ABC News wanted to find new ways to engage with viewers, increase loyalty and establish their brand as the go-to source for Political coverage.
Used the LiveCut Editor to clip highlights and add them to coverage in live tweets and live blogs.
ABC News Talent and other official Twitter accounts selectively retweeted highlights to their followers.
LiveFans Playlist embedded on ABCNews.com to ensure all playback happened on their site.
44% of total views happened in the first 4 hours, during and after the event, a time period when clips were traditionally unavailable.
2.98% click-through rate on tune-in banners driving traffic to the ABCNews.com live stream.
FOX Sports Prep Zone - Case Study
FOX Sports was looking for ways to promote its Prep Zone High School Sports brand, drive awareness of programming, and increase the audience for their live streams.
Social producers used the LiveCut Editor to create instant highlights that were included in live tweets and Facebook posts.
SnappyTV Pages™ were used to aggregate clips, providing users with a single place to consume Prep Zone content.
Fans able to text to get highlights on mobile phones using and integration between Phizzle and SnappyTV's HTML5 mobile site.
Sold sponsorship around highlight viewing to monetize clips and drive incremental revenue.
What started in 2 regions spread quickly to include more than half of the FSN groups by the end of the fall season.
Over 1.75 million cumulative views of Prep Zone highlights over the first 6 months of the project.
US Open - Case Study
The USTA wanted to maximize digital and social content consumption around the 2013 US Open, simultaneously creating new branding opportunities for their anchor partner, Heineken.
With numerous matches taking place over twelve days, Heineken’s goal was not only to buy media around the venue and on-air, but also to extend their brand to the best moments from the tournament being shared virally on Twitter.
SnappyTV was chosen as the lead technology partner to facilitate real-time highlights, ensuring the most dramatic moments from the US Open were instantaneously shared with tennis fans on digital, social, and mobile channels.
New site record on USOpen.org for unique visitors, up 24% from previous high.
More than 3.1 million hours of livestreaming video consumed, up 12% from previous year.
Record mobile traffic of over 84 million page views on mobile site, official mobile app.
$1 billion total paid and organic Tweet impressions from the tournament.
2.1 million video impressions from instant highlight–viewed and shared within the first 12 hours of key moments happening live.
600,000+ video plays in the US–viewed and shared within the first 12 hours of key moments happening live.
2.5% of the audience that watched a highlight immediately clicked through to watch the live stream.
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