The best ad for your content is the content itself. But when the conversation is happening in real-time how do you react and infuse the conversation with what people are buzzing about? In a world where social conversations about your content is accelerating, how do you participate in this conversation in a way that is going to resonate with your fans?

There are two keys to this — speed and access. SnappyTV can help you with both of these keys by allowing you to create clips of TV as its happening and to publish them directly to social media where the conversation is already happening. We even provide you with insight to understand what parts of your content are resonating with your viewers to make better edit decisions.

Find Viewers Wherever They Are Online
With a variety of integration options you can include clip creation, viewing and sharing capabilities within Facebook and Twitter, existing second screen apps, websites, or on SnappyTV.com.

Extend The Conversation
Move beyond the boundaries of your broadcast by sharing content throughout the day and across multiple social channels. Don't just share preview clips of your content the day before or links to full episode, instead post moments the day after and throughout the week to garner fan reactions and spur discussions and social sharing.

Drive Tune-In and Extend Sponsorship Opportunities
Utlize social media to drive tune-in through customizable banners that let fans know when content is live, letting you drive eyeballs back to your TV broadcast or live web stream. Once the show is over, link to web pages, full episode viewing, or other custom actions. Extend brand placement opportunities for your sponsors and advertisers by using pre- or post-rolls and selling brand spaces around your clips.

Empower Your Talent
Leverage the popularity and following of your key personalities by giving them video clips in real-time to include in Tweets and Facebook posts about the show.

Get Included In Day-After Coverage
Allow bloggers and other entertainment media to embed highlights of your content as part of their post-show coverage to gain exposure, drive awareness and interest in your programming and to ensure brand messaging is kept intact.

Plug Holes in Your Video Roster
Quickly respond to moments that your fans are buzzing about by creating sharable clips as the conversation is happening. Gain broader coverage by rapidly creating promotional highlights of watercooler moments to keep the conversation going and drive buzz for next week's episode.