Snaps from "Ad Agency and Brand Executive Roundtable"

Tuesday, Apr 3 at 8:00 PM EDT Moderated by Suzanne Stefanac, Founder of Story3, speakers include: - Andrea Harrison, Director of Digital Engagement, PepsiCo Beverages - Jen Soch, Managing Director - Global Account Director, MEC Global - Paul Glomski, Co-Founder and CEO, Detroit Labs and Agency Exec

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  @48:41

  

  neil - Not all brands have the ability to give consumers something for free.

  Ad Agency and Brand Executive Roundtable on Social TV Summit - San Francisco
  

  441 days ago

  · 242 views
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  @31:03

  

  neil - There have to be metrics that tie back to sales, etc. Twitter is just a small slice of #socialtv for advertisers.

  Ad Agency and Brand Executive Roundtable on Social TV Summit - San Francisco
  

  441 days ago

  · 198 views
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  @21:50

  

  neil - Chevy worked with Detroit Labs to create an app targeting the people at Super Bowl parties that don't care about the game.

  Ad Agency and Brand Executive Roundtable on Social TV Summit - San Francisco
  

  441 days ago

  · 407 views
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  @19:10

  

  neil - #Pepsi uses coupons and rewards tied to #socialtv to drive consumers back to retail.

  Ad Agency and Brand Executive Roundtable on Social TV Summit - San Francisco
  

  441 days ago

  · 324 views
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  @18:17

  

  neil - "Virtual, social networks only work when people are apart."

  Ad Agency and Brand Executive Roundtable on Social TV Summit - San Francisco
  

  441 days ago

  · 298 views
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  @15:04

  

  neil - Andrea Harrison of Pepsi talks about Pepsi Sound Off, and says HTML5 web was a better starter project than an app.

  Ad Agency and Brand Executive Roundtable on Social TV Summit - San Francisco
  

  441 days ago

  · 328 views