Wednesday, Nov 16 at 1:00 PM PST Marketer Social TV Case Studies.... What Worked? What Didn’t? How Was It Measured? What is the future for Brands and Agencies and Social TV Solutions? How are Social TV Deals Done? Who Zooms Who? Moderator and Session Keynote: Mike Proulx, Senior VP, Digital Strategy, Hill Holiday – Author, Social TV – The Book; David Verklin, Managing Partner of VSVentures LLC. (Previous CEO, Canoe Ventures and Carat, USA.); Jeremy Lockhorn, VP, Emerging Media, Razorfish; Pepsi Pulse and Pepsi Sound Off Platform Case Study – Shiv Singh, Head of Digital, Pepsico Beverages; The Weather Channel, Citi and Twitter Case Study – Derek Van Nostran, SVP, Brand Strategy, The Weather Channel
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