Snaps from "Social TV Research"

Tuesday, Apr 3 at 2:45 PM EDT Moderated by Stacy Green, VP of Marketing and Communications at Mashable, the panel features: - Mark Gunheim, CEO and Founder, Trendrr - Sean Case, Founder and CEO, Social Guide - Jack Flanagan, VP of Sales, Bluefin Labs - Dan Neely, CEO, Networked Insights - Deirdre Bannon, VP of Media Analytics, Nielsen

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  @59:22

  

  neil - Sentiment analysis versus volume as a metric for #socialtv.

  Social TV Research on Social TV Summit - San Francisco
  

  412 days ago

  · 286 views
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  @55:44

  

  neil - Will people start to make viewing decisions based on a real-time, #socialtv guide? SocialGuide thinks so.

  Social TV Research on Social TV Summit - San Francisco
  

  412 days ago

  · 228 views
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  @54:34

  

  neil - Bluefin Labs Jack Flanagan on what brands should be looking for in #socialtv

  Social TV Research on Social TV Summit - San Francisco
  

  412 days ago

  · 723 views
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  @49:37

  

  neil - The totality of the conversation - including check-ins - is key to measuring #socialTV, says Trendrr's Donohue.

  Social TV Research on Social TV Summit - San Francisco
  

  412 days ago

  · 160 views
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  @46:28

  

  neil - Networked Insights' CEO Dan Neely talks about the limitations in classifying #socialTV research data.

  Social TV Research on Social TV Summit - San Francisco
  

  412 days ago

  · 107 views
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  @37:40

  

  neil - Deirdre Bannon, VP of Media Analytics at Nielsen, presents at the Social TV Summit.

  Social TV Research on Social TV Summit - San Francisco
  

  412 days ago

  · 493 views
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  @44:55

  

  neil - Nearly 1 out of 4 social media messages include links to content - Deirdre Bannon of Nielsen.

  Social TV Research on Social TV Summit - San Francisco
  

  412 days ago

  · 128 views
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  @41:37

  

  neil - Mobile use of social is exploding, and 9 out of 10 people use their device while watching TV - that's #socialTV

  Social TV Research on Social TV Summit - San Francisco
  

  412 days ago

  · 119 views
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  @39:39

  

  neil - Social media use continues to grow in all age groups. Moms use Facebook too! #socialtv

  Social TV Research on Social TV Summit - San Francisco
  

  412 days ago

  · 136 views
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  @38:41

  

  neil - The consumer decision funnel is dead - it's now more cyclical, says Deirdre Bannon of Nielsen #socialTV

  Social TV Research on Social TV Summit - San Francisco
  

  412 days ago

  · 251 views
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  @29:35

  

  neil - Jack Flanagan, VP of Sales at Bluefin Labs, presents at the Social TV Summit in San Francisco.

  Social TV Research on Social TV Summit - San Francisco
  

  412 days ago

  · 392 views
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  @36:42

  

  neil - TV advertisers will soon be able to set social media goals for their ad campaigns - Flanagan of Bluefin Labs #socialtv

  Social TV Research on Social TV Summit - San Francisco
  

  412 days ago

  · 54 views
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  @36:02

  

  neil - Jack Flanagan of Bluefin Labs talks about the impact of Potential Earned Impressions in #socialtv

  Social TV Research on Social TV Summit - San Francisco
  

  412 days ago

  · 142 views
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  @33:01

  

  mike

  Social TV Research on Social TV Summit - San Francisco
  

  412 days ago

  · 104 views
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  @32:19

  

  neil - Over 1.2M comments made about commercials during the 2012 Super Bowl. #socialTV

  Social TV Research on Social TV Summit - San Francisco
  

  412 days ago

  · 126 views
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  @29:45

  

  neil - Great discussion of the shift from "impressions" to "expressions" as a guide of #socialTV measurement by Jack Flanagan of #BluefinLabs.

  Social TV Research on Social TV Summit - San Francisco
  

  412 days ago

  · 74 views
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  @19:16

  

  neil - Sean Casey, Founder and CEO of Social Guide, presents at the Social TV Summit in San Francisco.

  Social TV Research on Social TV Summit - San Francisco
  

  412 days ago

  · 102 views
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  @26:25

  

  neil - .Social Guide Insight provides statistical look and comparison of #socialTV across programming.

  Social TV Research on Social TV Summit - San Francisco
  

  412 days ago

  · 76 views
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  @24:34

  

  mike - nice stats

  Social TV Research on Social TV Summit - San Francisco
  

  412 days ago

  · 140 views
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  @22:45

  

  neil - "Live sports events represent just 1-3% of TV programming, but about 50% of social activity." Sean Casey of Social Guide. #socialTV

  Social TV Research on Social TV Summit - San Francisco
  

  412 days ago

  · 214 views
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